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Search Engine Optimisation (SEO) in 2020

Why is SEO important in 2020?

Search Engine Optimisation (SEO) is the method of boosting the number and quality of visitors to a website by increasing rankings in the algorithmic search engine results. Each year Google, the leading and most popular search engine, brings lots of changes to its search algorithms. However, these alterations included are negligible; they might finish up affecting your website’s search engine ranking. Thus, how will SEO change in 2020? Let know that,Best SEO Agency in Sydney & Melbourne, Australia is Blurn

Below given are 8 important SEO trends to look forward to in 2020:

1. Voice search

With the rising fame of artificial intelligence and chatbots on websites every year, voice search has now turned out to be the most up-to-date competitor and is speedy becoming well-liked. It is one of the most imperative SEO trends in 2020. With the preface of highly developed technology such as Google Home, Amazon Alexa, Siri, Google Assistant and many more. The users are now opting for voice searches over other alternatives. With the increasing population of mobile users, there has been a vast development in the number of voice searches as well. There were just 33 million voice searches in 2017, by the end of the first part of 2019, the number of voice searches leaped and almost 42% of the online users had started using voice search.

With the rising fame of artificial intelligence and chatbots on websites every year, voice search has now turned out to be the most up-to-date competitor and is speedy becoming well-liked. It is one of the most imperative SEO trends in 2020. With the preface of highly developed technology such as Google Home, Amazon Alexa, Siri, Google Assistant and many more. The users are now opting for voice searches over other alternatives. With the increasing population of mobile users, there has been a vast development in the number of voice searches as well. There were just 33 million voice searches in 2017, by the end of the first part of 2019, the number of voice searches leaped and almost 42% of the online users had started using voice search.

2. BERT Update

In December 2019, Google leveled the BERT Update. These levels resulted in many websites being harmfully impacted. Under the BERT update, Google made a strategy to pay attention to the quality of the content of your webpage or website. So, the automatic concentrate on keywords, the relevancy of the content and the target of the user.

Most SEO professionals Blurn Australia consider that Google will be inspecting the status of a website using the YMYL (Your Money Your Life) and EAT (Expertise, Authoritativeness, and Trustworthiness) elements.

How can you get ready For BERT Update

Making content that can give straight answers to the user’s search question. For instance, if a user searches “home treatments for headaches”, then Google will rank those pages on top which will visibly talk about “tips or home remedies for headaches”.

Search engines cannot be duped by inserting more keywords to the content, though they are appropriate or not. It is the best time to start paying attention to the importance of the content.

The content will be evaluated for words, sentences, and phrases under the BERT update, thus it would be significant for you to come back with the website with appropriate content particular questions of the searcher.

3. Technical SEO and UI/UX factors

Many websites while concentrating on the basic SEO fail to notice the technical SEO and UI/UX factors. Ignoring these parts can be unsafe for your website. One of the SEO trends 2020 is to compose your website look transformed by applying the top UI/UX. The most up-to-date SEO trend is to create your website after bearing in mind about the site structure. Work on both the on-page and off-page SEO to obtain great results.

SEO Friendly UI/UX

Search engines think about whether your webpage is UI/UX responsive while fixing the ranking of your website. So, it is vital to have a user-friendly page to increase your rankings.

How can you improve the UI/UX to improve your SEO:

Keep in check your bounce rate and discover reasons if you have a maximum bounce rate. You might be going through a high bounce rate due to carry out of unconnected keywords in the content, sluggish loading speed, or page mistakes.

Check as to how long your viewers hang about the page. If the wait time is small, you need to keep in check the page elements and take on the A/B testing to decide how well the facts are working.

Pay attention to writing headings; write good headings that can pull the attention of the viewer to further go through the content.

Keep the site’s navigation easy and straightforward. Set up a navigation menu on all pages and include a search bar, so that the viewers can come across what they are searching for without difficulty.

4. Relevant content

The Google Algorithm Updates explain that only by inserting keywords to the content without any importance will have a downbeat impact on the conversion and search engine rankings. In 2020 Google intends to pay attention entirely to content and how appropriate it is. This is the most imperative SEO trend for the year.

What should you do to produce relevant content which can assist you to increase your search engine rankings?

  • Spotting the target audience and creating content to come across their needs and requirements.
  • Initiating keywords at imperative SEO places such as in the Meta descriptions, Meta titles, alt tags, and others.
  • You should try something unique and different and need to add long-tail keywords. The perfect content for your website is one that can manage both short-tail and long-tail keywords.
  • Also, use synonyms or associated keywords to your content, which aids to rank the page on different keywords.

6. Length of the Content

SEO trends 2020 pays attention to the quality and the importance of the content but also on the duration of the content. Therefore, if you would like to enhance your rankings, you won’t have to work on the quantity but also the quality of the content. Recently, there have been plenty of talks to find out the perfect length of a blog post. According to a recent study found that if you think about the top 10 results for blog search, the standard extent is of these blogs is around 2000 words. It shows that web pages having numbers of high-quality content that leads to gain higher rankings, and also get maximum visibility. However, it is vital to keep in mind that your content must be able to indirectly respond to the queries put up by the users. Long written blogs or content helps in augmenting the session period of the readers, which assists in increasing your ranking.

7. Mobile indexing

During 2018, mobile indexing emerged in the image, in which websites together with their mobile versions were met together and established a platform on the search engine ranking method. With the increasing confidence in mobile devices like smartphones and tablets, it is most significant for a website to have an AMP version that should be well-suited to stay alive the strong competition.

Some of the top Mobile SEO Practices

Below given are some of the mobile SEO practices which can assist to improve your SEO:

  • However, optimizing the website pages to AMP, by amplifying your mobile page speed. The speed can be enhanced by influencing the reduced readdresses, caching of the browser and using smaller codes.
  • Including special effects to the mobile page through HTML 5 and evade applying heavy plugins like flash as small screens that don’t even support their performance.
  • Creating mobile responsive pages for improved UI/UX.

8. The loading speed of the pages

Time is wealth. People have no staying power to wait long for your page to load. If your website is a time-consuming and taking too much time to load pages, then the viewer will way out from your page. It is truly mentioned that your first impression is the last impression, of course, if your spectator experiences a long waiting time at the same time as your page loads, you have already made an off-putting impression. Thus the latest SEO trends mainly emphasize on optimizing your loading speeds.

PageSpeed Insights by Google Developers can assist you to decide the current page speed time of your website so that you can do necessary changes and bring some improvement to your website.

Some tips on how to improve your page loading speed:

  • Using a compressed form of CSS, HTML, and JavaScript files on your website. The files are more than 150 bytes should be compressed.
  • Cut the number of redirects, this will prevent the people from having to face extra waiting time.
  • Influence the browser caching
  • Apply CDN for allocating your content delivery load
  • Optimize the pictures, and make sure they are of the correct layout and size.

Programming

The latest SEO trends recommend that you must apply programming languages like Python and R, which can assist in removing tasks that are lengthy and useless.

With the support of SEO automation, you can easily control the power of marketing nitty-gritty such as branding, storytelling, knowing and listening to your target viewers and providing them functional and timely answers. It can assist you to create huge customer experiences and offering customers with content they are searching for. Programming will help to improve SEO tricks.

Final Verdict

Are you looking to put into practice an SEO strategy for your website? The burn is a well-known SEO Company offering user-friendly website promotion services to our patrons worldwide. We implement a result-driven method to get the top search engine rankings for our clients. Our technical skill for Search Engine Optimization (SEO) with scheduling is bespoke and exceptional for each project assisting us to make sure good ranking results to our client’s website promotional campaigns. Burn can assist you in designing the best websites which can offer you the right stability between SEO and the latest trends in creating websites.

Blurn.com Australia,

50 Murray St,

 Sydney NSW 2000,

 Australia,

Blurn is a leading profit-focused Digital Marketing Agency offering a wide range of digital marketing services, including:

Digital Marketing Consultation, Search Engine Optimisation, Web Design, Paid Search(SEM/PPC), Social Media Marketing, Programmatic RTB display Marketing, Direct Display Marketing, Video Marketing, Email and SMS Marketing, Marketing Automation & CRM, Remarketing, Creative Design