Businesses have many concerns and needs and one among them is conversion of interested prospects who visited their website. Some customers having been interested in the product leave in the middle unsure of their decisions, price factors or to come back later. These are prospective customers who have expressed interest in your products and services by visiting your website but have not made the final action of buying your product. The marketer is confronted with the challenge of converting these prospects into customers by reaching out to them again and letting them buy your product or services. Remarketing or Retargeting is a method that enables your ads to be visible to those customers who visited your website or other platforms in an attempt to get their orders. This way Remarketing or Retargeting attempts to convert dropped or abandoned orders into real or completed sales increasing your revenues. Check Best Remarketing Services in Australia here.
Relevance of Remarketing for your Business
If you have been having thoughts as to how Remarketing fits your business, here are the answers. Irrespective of the fact whether you are a sales company or service organisation, or target a local audience, national or an international audience, selling consumer products or industrial goods, offering physical goods or virtual solutions, you have those types of customers who will visit your website and buy straight away or those types of customers who will not buy immediately but leave a message, Remarketing works for you.
Remarketing works in this fashion.. It places cookies on your website visitors’ computers as they satisfy your marketing criteria and adds them to the audience list of your website and keeps sending ads to this audience list until these prospective audiences turn into real customers by taking the desired action.
These customers are of the following types:
- They have left the website after reading or visiting one or more webpages without buying or without taking the desired action such as filling a form or signing up for a subscription plan or something like that.
- They visited your website and left a message but did not complete their transaction online.
- They added your products to their wishlist or in the shopping cart but did not buy your products.
In all these cases, as a brand owner or a business owner, you will not want to miss out on these prospective or potential customers who have in one way or two expressed interest in your products and not made their buying decision or completed their transaction. As a seller, irrespective of what products or services you deal in, you would really like to have a means or two to reach out to these interested prospects and make an offer of sort to them like a price discount or incentive to influence them to buy from you.
Remarketing or Retargeting does exactly this by reaching your ‘interested’ customers who have visited your website or in any of your online properties, and offering a discount or incentive, or better deal or price. Retargeting is a marketing solution suitable for every business that wants to re-engage with its customers who visited their website but have not completed their transaction and offer them incentives to convert. Engage Digital Marketing Consultant Sydney for better conversions of your marketing strategies and promotions.
Customer Targeting through Remarketing
Retargeting is not an attempt to reach out to unknown audiences who do not have a felt-need on your products or favourable disposition towards your products or are unaware of your brand or products. It is about reaching out to those customers who demonstrated an interest in your product or service by visiting your website but have not really been turned-on or convinced to go ahead to complete their transaction online. So, these customers most likely know your brand for sometime, have a need for your product, have indicated or expressed their interest for your product or service and are more likely to buy your products with better pricing, more information, or with an assurance or an incentive.
Remarketing and Retargeting use online data such as keyword searches, website traffic, number of visits, actions on websites and many other factors to retarget your audience and give a better Return On Investments for your ad spends.
Benefits of Remarketing
- Remarketing helps to increase the conversions from qualified customers.
- Cost per customer acquisition in Remarketing methods is way cheaper than customer acquisition cost incurred for other methods to get new prospects.
- The likelihood of those customers buying products reached through Remarketing methods is very high because these customers are already aware of your product or brand, have demonstrated a need for your product and their need is somewhat established.
- Target customers reached through Remarketing are not those audiences whose behaviour is not known or recorded.
- These target audiences are only at striking distance and offering an incentive or two should really convert them. Even upselling and cross-selling can work with these interest-expressed target audiences.
Benefits of Reaching Out to Qualified Customers
As these target audiences are qualified customers who have either bought from you earlier or stopped short of buying your products, they are aware of their requirement for your products and know your brand and product’s worthiness. With an offer of a right solution and an attractive incentive, you may be able to resell to those existing customers or re-trigger the need by better promises, price reduction and more assurance and they can be converted into your buyers.
For simple understanding, Retargeting is like seeing the fruit in front of you and trying to stone it down. After all, it is what the whole concept of Retargeting is about. You have a set of customers who have acted in a way that have expressed their interest in your product and you are attempting to negotiate by reaching out to them with your offers and assurances through ads and trying to convert them into buyers. This works better if planned and executed the right way and in an efficient manner.