To remain competitive in the world today, establish and maintain a solid online presence of your brand. It requires more than launching a website and having social media profiles as the competition online is fierce. Each of your competitors might have added online marketing to their marketing strategy. Most people turn to a digital marketing company for assistance in such situations. If you have thought of what exactly a Blurn,digital marketing company Sydney or any of such companies offer, you could reach out to one such company called Blurn. They offer various services like SEO, website designing, digital marketing Melbourne,Blurn
Digital marketing highlights various marketing functions. The primary goal of a digital marketing company is to increase online presence, perform market research and integrate the online platforms and profiles. Various functions of digital marketing are website design, website optimisation, content optimisation, app development, content curation, app development, search engine marketing, social media marketing, placement of online ads, email marketing, mobile marketing and integration, email marketing, online branding and so on. There could be different reasons for you to turn to an outside marketing company. When you select one such company to work with, it is important to review what they create and publish online. No one would know your brand and company better than you and you would not want to and risk providing inaccurate information. By doing so, you would be making a negative impact on the audience even if it was an honest mistake.
Could you do digital marketing in the house?
Yes, a certain level of your digital marketing could indeed be done in house. You will have to determine which part of your digital marketing strategies needs to be handled by the employees. They should have the skill set to accomplish the same. If you own a small business, you might not be able to handle a full-time marketing position. You might be more focused on stuffing individuals that are experienced or who are related directly to your industry. However, you might have someone who would be executing some of your digital marketing services as a part-time worker.
Have a look at some of the tasks you might be able to do in-house by just hiring minimal staff members for digital marketing. However, you have to ensure that there is an outside company like Blurn that is hired so that they could handle some of the tasks.
- Monitor how an outside company designs the website. The in-house staff can update pages content and can add blog posts in house.
- Make sure that all the communication is designed in a manner that best represents your brand. You would be managing social media posts but your paid social marketing would be managed by an outside company.
- Blog content, press releases and online articles would be created by you but online content would be distributed by an outside company.
- The outside company would be creating professional marketing videos but you could place them on your website, online profiles and social media.
- The outside company would handle email marketing content and other online content but you would be managing distribution.
- The in-house marketing team would create marketing themes and materials but the outside company would manage and implement the online and cross-platform marketing.
- The outside company would perform market research identifying the most relevant keywords, most preferred social media platforms by the target audience and researching niches within your target audience.
What you choose to do in the house completely depends on you. You have to make sure that there is a proper plan in place. If there is a clear timeline and method of accountability, you are good to go. Some business owners completely place their digital marketing under the control of an outside company so that they could put in all of their time and energy in building healthy client relationships. If you are opting for that route, keep in close touch with the company to make sure that you fully understand where they focus on and on your ROI.
Whichever method you might implement, all your team members should be well aware of the basics of digital marketing. This would help them completely understand all the tasks that are being accomplished.
When does Social media come into the picture?
Most social media platforms offer new methods to market your business. The numbers have great chances to increase significantly. Social media markets for small and larger businesses are expected to double within the next few years. Social media would get tricky when it is designed to engage with fans, friends and followers which would take consistency and time alike. There is very little chance for social media to generate leads overnight and ROI could be difficult to measure. However, if you have profiles on social media platforms where the target audience are active, it might help you increase your chances to communicate with them.
Most companies manage their daily interactions on social media platforms and some of their social media posts. They provide answers to queries, events and private messages in-house. An outside company would be managing to advertise and help you drive traffic to your social media by assisting by optimising the posts.
If you are outsourcing all of your social media responsibilities, you should consider how you would manage customer queries and questions. An outside company might do an exceptional job to drive in new followers, likes and fans, they will not be able to effectively answer two specific questions related to the brand which the company might answer very well. As customers find social media as a form of online customer service when it comes to a brand, there should be a well-designed and proper plan in place that would help in responding to direct questions. As you would not allow your digital marketing company to answer your phones, you should not allow them to provide answers for the social media queries as well.
Digital marketing is the future
You should think of an additional factor as you have a clear idea of what a digital marketing company does for their clients. Know very well that digital marketing is always evolving and changing. Even if you could implement different types of marketing strategies and tactics, the agencies would have a clear idea of current and effective ways to promote your business online. They might even plan a unique strategy for your brand and execute it so that you become authoritative online in your niche market.